Fred Perry Subculture

Even underground music fans suffer from stale music collections. Fred Perry Subculture wants to put a stop to all that. So we created SubCircuit, an iTunes plug-in that uses Subculture’s pipeline to new bands to bring fresh music right to fan’s libraries based on the songs that they’re playing into the ground. **D&AD Student In-Book** See the video here. Copywriter: Matt Kappler

Pier 1

Pier 1 is a tired brand in desperate need of an update. By utilizing crowdsourcing in a fun, engaging and modern way, Pier 1 can bring customers back to the store by giving them a say in its product line. Copywriter: Clancy Leitner

Be a Good Cyber-Citizen

Being a good cyber-citizen is really pretty easy when you think about it... just don't be a dick when you double-click. Graphic Designer: Sara Gable

Uhaul

U-Haul offers moving tailored to the college crowd with Go U! The simple message, ‘It’s your move,’ tells students that moving doesn’t have to suck. Copywriter: Alex Saiz, Art Directors: Jae Hall and myself

Mr. Clean

Like most household cleaning products in the United States, Mr. Clean doesn't disclose the chemicals used in his products. In this campaign, Mr. Clean comes clean and enters the era of brand transparency. Copywriter: Evan Marenca

Knob Creek

It's high noon somewhere. Copywriter: Clancy Leitner

BP

This project was for a classroom project with a very specific goal: to promote offshore oil drilling. I'm revising this campaign to acknowledge the spill and offer a solution that will help BP move forward, but this is where we are for now. Copywriter: Neil Ramanan, Designer: Angie McDonald

The Art of Shaving

A clean-shaven face is more attractive, and on Match.com, a more attractive face is of greater value. To prove it, The Art of Shaving introduces the Facial Appraisal app, which allows users to alter scruffy profile photos of themselves for online dating success. Writers: Evan Marenca & Melissa Wood

Zaxby's

Hey baby, you dig chicken? This is a microsite design for a campaign I'm currently working on for Zaxby's. The premise is that Zaxby's serves up the freshest chicken... so fresh, in fact, that it will actually hit on you. On the microsite, you can read and upload your favorite pick-up lines, order t-shirts and other merch, and hit on girls (or guys, if that's what you're into) with e-cards. Other planned deliverables include: 15-second tv spots, small space print ads, banner ads, billboards, a facebook page and twitter feeds, and a viral video featuring Zaxby's customers getting hit on at the drive-thru. Copywriter: Cameron Templeton

Phinnaeus & Hazel

Phinnaeus & Hazel is a fictitious fashion design brand specializing in very, very expensive customized handbags. The images above are from the brand standards guide, which I created along with the logos, identity suite and other marketing collateral. The handbags pictured were created by Valentino.

Nature's Miracle

A fun little one-off for Nature's Miracle pet stain and odor removal. Copywriter: Neil Ramanan

Alternate Reality Game for Swatch

This is a preliminary treatment for an Alternate Reality (AR) game for Swatch. I'm currently looking for a copywriter to work on this with me, and I'm not tied to anything in the treatment. I do think it's a cool idea, though, and would love to flush it out. Let me know what you think.

Fred Perry Subculture

Objective: create an original and underground viral to drive a diverse and creative audience to the Fred Perry Subculture music website. Copywriter: Matt Kappler

Nooka Nation

Manifesto

Smartphone App

Digital Billboard

Ambient

Print

Presentation Video

Nooka is a NY-based fashion design company known primarily for its innovative line of watches. The goal of this campaign is to position Nooka as a brand at the forefront of fashion and design, and create a nation of forward thinkers who, through Nooka, will help discover and set fashion and design trends for the future. Copywriter: Clancy Leitner