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About Me
- John Oney
- Atlanta, GA, United States
- Hi there. My name is John Oney. I'm a student at The Creative Circus, a school for advertising and design in Atlanta, GA. I'm studying to be an Art Director, and this blog will chronicle my journey. Here I will post student work in various stages. Please feel free to comment... good or bad, as long as it's constructive... and maybe we'll all learn somethin'.
Very cool concept. The idea of extending value or "utility" beyond a branded platform is pretty much where things are going. Most people use Nike+, with its content, apps and access to experts, as an example of this. The idea of integrating FPS's knowledge (its key asset) with iTunes libraries makes perfect sense, because that's where the users are. One thing you may be asked (by a potential employer) if the users don't like ads, and you are proposing FPS develop a fairly sophisticated app with a branded messaging platform ($$$) where is the revenue going to come from? Are suggesting FPS become an iTunes affiliate site? Creative these days has to do more than just propose cool, even useful ideas, it has to understand the business model in which they'll succeed. If you do know how it generates incremental revenue for FPS, share it. It will make the idea that much smarter. Just my way of saying "yes John, I did read your blog."
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