Pier One

Print ads for Pier One, part of a rebranding project that aims to breathe new life into the struggling retailer by conveying a sense of adventure and authenticity. Copywriter: Clancy Leitner

Metro

On their busy morning commute, Metro readers want bite-sized news stories; just enough to get them caught up on current events and topics that are relevant to their lifestyles.

Knob Creek

This is a print campaign for Knob Creek bourbon. It won student's choice awards for copywriting and art direction and received a merit. Currently working to expand this campaign to include in-store, ooh, a smartphone app called iDuel, and some other goodies. Copywriter: Clancy Leitner

JIF: Peanut Envy

JIF is the choosy peanut butter. They're even choosy about which peanuts they use to make their best-selling peanut butter. But what happens to the peanuts that don't get in? In this campaign, you can adopt a rejected peanut, name him and take him home with you (via desktop widget). As you pump up your peanut with daily affirmations, you give him hope that one day he may be JIFworthy. Copywriter: Matthew Ketchum

Smart Car

Smart Cars have a bad rep. People think they're too small, too expensive and not ideal for road trips. They couldn't be more wrong. Taking advantage of Smart Car's design for two, we target women and refute these misperceptions while playing up the notion that it's the perfect car for couples. Using a combination of illustration (hand-drawn and vector) and photography, the art direction expresses the fun and spontaneous nature of romance. Copywriter: Clancy Leitner

Ambeo Fitness Theatre

Ambeo Fitness Theatre — a fictitious brand extension for Bang & Olufsen — is a home gym that uses virtual reality to enhance your workout. Copywriter: Clancy Leitner, Graphic Designer: Justin Porter

Tofurky

Vegetarians often feel ostracized by their families, who don't understand how anyone could give up the delicious joy of bacon. Enter Tofurky, which welcomes vegetarians back to the dinner table... so their families can find other ways to criticize them. These are tight computer comps that I intend to shoot when time allows. Copywriter: Jessica Jennings