Smart Cars have a bad rep. People think they're too small, too expensive and not ideal for road trips. They couldn't be more wrong. Taking advantage of Smart Car's design for two, we target women and refute these misperceptions while playing up the notion that it's the perfect car for couples. Using a combination of illustration (hand-drawn and vector) and photography, the art direction expresses the fun and spontaneous nature of romance. Copywriter: Clancy Leitner
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