Fred Perry Subculture

Even underground music fans suffer from stale music collections. Fred Perry Subculture wants to put a stop to all that. So we created SubCircuit, an iTunes plug-in that uses Subculture’s pipeline to new bands to bring fresh music right to fan’s libraries based on the songs that they’re playing into the ground. **D&AD Student In-Book** See the video here. Copywriter: Matt Kappler

Pier 1

Pier 1 is a tired brand in desperate need of an update. By utilizing crowdsourcing in a fun, engaging and modern way, Pier 1 can bring customers back to the store by giving them a say in its product line. Copywriter: Clancy Leitner