Zaxby's

Hey baby, you dig chicken? This is a microsite design for a campaign I'm currently working on for Zaxby's. The premise is that Zaxby's serves up the freshest chicken... so fresh, in fact, that it will actually hit on you. On the microsite, you can read and upload your favorite pick-up lines, order t-shirts and other merch, and hit on girls (or guys, if that's what you're into) with e-cards. Other planned deliverables include: 15-second tv spots, small space print ads, banner ads, billboards, a facebook page and twitter feeds, and a viral video featuring Zaxby's customers getting hit on at the drive-thru. Copywriter: Cameron Templeton

Phinnaeus & Hazel

Phinnaeus & Hazel is a fictitious fashion design brand specializing in very, very expensive customized handbags. The images above are from the brand standards guide, which I created along with the logos, identity suite and other marketing collateral. The handbags pictured were created by Valentino.

Nature's Miracle

A fun little one-off for Nature's Miracle pet stain and odor removal. Copywriter: Neil Ramanan

Alternate Reality Game for Swatch

This is a preliminary treatment for an Alternate Reality (AR) game for Swatch. I'm currently looking for a copywriter to work on this with me, and I'm not tied to anything in the treatment. I do think it's a cool idea, though, and would love to flush it out. Let me know what you think.

Fred Perry Subculture

Objective: create an original and underground viral to drive a diverse and creative audience to the Fred Perry Subculture music website. Copywriter: Matt Kappler

Nooka Nation

Manifesto

Smartphone App

Digital Billboard

Ambient

Print

Presentation Video

Nooka is a NY-based fashion design company known primarily for its innovative line of watches. The goal of this campaign is to position Nooka as a brand at the forefront of fashion and design, and create a nation of forward thinkers who, through Nooka, will help discover and set fashion and design trends for the future. Copywriter: Clancy Leitner