Knob Creek

This is a print campaign for Knob Creek bourbon. It won student's choice awards for copywriting and art direction and received a merit. Currently working to expand this campaign to include in-store, ooh, a smartphone app called iDuel, and some other goodies. Copywriter: Clancy Leitner

JIF: Peanut Envy

JIF is the choosy peanut butter. They're even choosy about which peanuts they use to make their best-selling peanut butter. But what happens to the peanuts that don't get in? In this campaign, you can adopt a rejected peanut, name him and take him home with you (via desktop widget). As you pump up your peanut with daily affirmations, you give him hope that one day he may be JIFworthy. Copywriter: Matthew Ketchum

Smart Car

Smart Cars have a bad rep. People think they're too small, too expensive and not ideal for road trips. They couldn't be more wrong. Taking advantage of Smart Car's design for two, we target women and refute these misperceptions while playing up the notion that it's the perfect car for couples. Using a combination of illustration (hand-drawn and vector) and photography, the art direction expresses the fun and spontaneous nature of romance. Copywriter: Clancy Leitner

Ambeo Fitness Theatre

Ambeo Fitness Theatre — a fictitious brand extension for Bang & Olufsen — is a home gym that uses virtual reality to enhance your workout. Copywriter: Clancy Leitner, Graphic Designer: Justin Porter

Tofurky

Vegetarians often feel ostracized by their families, who don't understand how anyone could give up the delicious joy of bacon. Enter Tofurky, which welcomes vegetarians back to the dinner table... so their families can find other ways to criticize them. These are tight computer comps that I intend to shoot when time allows. Copywriter: Jessica Jennings

Glory Foods

Glory Foods makes southern-style canned goods... stuff like collard greens and sweet potato casserole. They're delicious! For this print campaign, we're talking to people who grew up in the south but don't live there anymore. Copywriter: Candyce Pilliner

Lite Brite for Adults

For this project, we had to take a child's toy and market it to adults. Sometimes, the things people say are pretty ugly. But you can make those words a lot prettier with Lite Brite. Copywriter: Clancy Leitner

Igloo Coolers

Igloo coolers have a variety of uses, including organ transport, disaster relief, and other emergencies. This print campaign is designed to build brand loyalty by raising awareness of Igloo's good deeds. Copywriter: Ashley Staker

Dylan's Candy Bar: Digital Components

Digital components for the Dylan's Candy Heaven Campaign include a microsite, corporate partnerships, banner ads and an iPhone app. Copywriter: Candyce Pilliner

Dylan's Candy Bar: Print Components

Print ads for Dylan's Candy Bar Candy Heaven Campaign. The print components were designed to raise awareness and drive traffic to the microsite. Copywriter: Candyce Pilliner

Johnsonville Brats

This print campaign for Johnsonville's Beer Brats is predicated on the notion that drunk pigs taste better. In that last one, the pigs are spooning each other, not, uh, porking. Copywriter: Evan Maranca

Biofreeze

The objective here was to take Biofreeze—a pain relieving gel similar to Icy Hot that is sold only by healthcare professionals—repackage it, and market it to a broader consumer market. We chose athletes who love every aspect of their sport, including the pain. Copywriter: Matt Kappler