Fred Perry Subculture

Even underground music fans suffer from stale music collections. Fred Perry Subculture wants to put a stop to all that. So we created SubCircuit, an iTunes plug-in that uses Subculture’s pipeline to new bands to bring fresh music right to fan’s libraries based on the songs that they’re playing into the ground. **D&AD Student In-Book** See the video here. Copywriter: Matt Kappler

Pier 1

Pier 1 is a tired brand in desperate need of an update. By utilizing crowdsourcing in a fun, engaging and modern way, Pier 1 can bring customers back to the store by giving them a say in its product line. Copywriter: Clancy Leitner

Be a Good Cyber-Citizen

Being a good cyber-citizen is really pretty easy when you think about it... just don't be a dick when you double-click. Graphic Designer: Sara Gable

Uhaul

U-Haul offers moving tailored to the college crowd with Go U! The simple message, ‘It’s your move,’ tells students that moving doesn’t have to suck. Copywriter: Alex Saiz, Art Directors: Jae Hall and myself

Mr. Clean

Like most household cleaning products in the United States, Mr. Clean doesn't disclose the chemicals used in his products. In this campaign, Mr. Clean comes clean and enters the era of brand transparency. Copywriter: Evan Marenca

Knob Creek

It's high noon somewhere. Copywriter: Clancy Leitner

BP

This project was for a classroom project with a very specific goal: to promote offshore oil drilling. I'm revising this campaign to acknowledge the spill and offer a solution that will help BP move forward, but this is where we are for now. Copywriter: Neil Ramanan, Designer: Angie McDonald