Be a Good Cyber-Citizen

Being a good cyber-citizen is really pretty easy when you think about it... just don't be a dick when you double-click. Graphic Designer: Sara Gable

Uhaul

U-Haul offers moving tailored to the college crowd with Go U! The simple message, ‘It’s your move,’ tells students that moving doesn’t have to suck. Copywriter: Alex Saiz, Art Directors: Jae Hall and myself

Mr. Clean

Like most household cleaning products in the United States, Mr. Clean doesn't disclose the chemicals used in his products. In this campaign, Mr. Clean comes clean and enters the era of brand transparency. Copywriter: Evan Marenca

Knob Creek

It's high noon somewhere. Copywriter: Clancy Leitner

BP

This project was for a classroom project with a very specific goal: to promote offshore oil drilling. I'm revising this campaign to acknowledge the spill and offer a solution that will help BP move forward, but this is where we are for now. Copywriter: Neil Ramanan, Designer: Angie McDonald

The Art of Shaving

A clean-shaven face is more attractive, and on Match.com, a more attractive face is of greater value. To prove it, The Art of Shaving introduces the Facial Appraisal app, which allows users to alter scruffy profile photos of themselves for online dating success. Writers: Evan Marenca & Melissa Wood